Investing in digital tools and communications products can increase the scope, reach and ultimately the impact of your organisation’s outputs.
Digital engagement is now deeply embedded in our lives and influences most communications and interactions we have, whether it’s searching for information, completing tasks, transacting, reading and learning or data inquiry and presentation.
Central to any successful digital engagement is a focus on findability, the ability of users to interact with your content and a seamless end-to-end user experience.
Trends in digital engagement
1. Data visualisation
Data visualisation is the telling of a story through the presentation of data that is relevant to the user and ideally is about them. Recently, new technologies have become available that easily ingest raw data tables and interpret them on-the-fly by implicitly understanding data-types (dates, addresses, polygon areas etc.) and present them in an easily understandable, more meaningful way.
Typically, the presentation or ‘data visualisation’ can then be fine-tuned by the user, allowing them to explore the data on their own terms and derive deeper levels of understanding in the process.
2. Digital conversations
In the digital space, conversations within your organisation and between your organisation and its customers and stakeholders are continuous. Conversations encourage digital communities, with a shared vision of who they are and the future they want to build together. You can use digital channels to demonstrate you are authoritative, and innovative.
Your organisation must be more than just an active participant in these conversations; it needs to be seen as a leader who makes authoritative, valid and valuable contributions.
Gamification is the use of game thinking and game mechanics in non‐game contexts to engage users in solving problems. Research shows gamification can lead to greater levels of behaviour change. It can also contribute to “future thinking” or “futurism” which is important for developing scenarios and building innovation strategies e.g. how city municipalities may best adapt to changes in climate and become more resilient.
While the term gamification is relatively new, the concept of gamification has been around for some time through programs like frequent flyer points and credit card loyalty programs. More recently, gamification has been used to improve user engagement, increase participation in programs like physical exercise or sustainability and to improve the perceived ease of use of information systems such as showing users their progress while completing lengthy online forms.
4. Engagement through art
Digital art installations, such as animations and interactive exhibits can be used to encourage behaviour change through experientialism.
Increase impact through digital reporting
Every organisation must report to its stakeholders, whether it’s publishing its latest white paper or the corporate annual report. Taking a digital-first approach to your reporting creates new opportunities for deeper and wider reader engagement with your content.
Your outputs still demand stunning design, but you’ll save money by taking the guesswork out of estimating print runs. Your can reach unlimited new audiences.
Your content can be more tightly bound into your corporate communications strategy and so be more 'findable' on web through use of direct mail, social- and search engine-marketing.
The 'wow!' factor
You have a flexible digital canvas and can include interactive multimedia elements such as video, podcasts, dynamic maps, infographics and charts.
By using hyperlinks, glossaries, and show/hide techniques, your content can keep all the technical detail, whilst maintaining a clear narrative and without losing the reader.
Your content can seamlessly be displayed on all types of devices and formats, from desktop to smartphone to, yes, print.
Your digital report is fully accessible to users who require screen readers and other special assistance.
Build capacity through digital learning
Digital learning, is fast evolving from the low-engagement/high-volume model to a mode that draws on the relative strengths of self-led learning combined with guided instruction, the low cost of media replication and the ease of digitised administration of clients.
With a fully automated enrolment process, clients can manage their own preferences leaving you more time to do what you do best: deliver excellent learning content
Support through live webinars
Share screens, presentations and face-to-face seminars (‘webinars’) to provide the personal connection and accountability to your clients, allowing them to get the most from you.
Use gamification techniques to maintain your client engagement and encourage progress through your training materials.
Altus Impact's digital services
- interactive reporting (internal & external)
- digital communications and innovation strategies
- corporate and campaign websites
- digital story telling
- video and sound productions
- online courses and mini MOOCs
Contact Altus Impact to discuss your digital engagement needs.