Content development & design of booklet on natural capital, Myanmar

Client: WWF-Myanmar

Challenge

Altus Impact worked with WWF-Myanmar, as part of their flagship green economy project, to develop a creative communication tool for national and state/regional policymakers on natural capital - one of the major underpinnings of the green economy approach. The intention was to enable more informed policymaking and better land use planning decisions.

Actions

Altus Impact produced a tablet-friendly booklet on the topic of the importance of natural capital in Myanmar. The booklet contains engaging content, human-centric storytelling, vivid imagery and graphics. It was laid out in a user-friendly format using Indesign.

Impact

The booklet has been disseminated amongst WWF-Myanmar's key partners and stakeholders and is now being used by parliamentarians in Myanmar as a quick guide to natural capital. It is used a tool to help raise awareness around this topic and assists in garnering the necessary behaviour change amongst the target audience.

Natural capital booklet screen shots

Front page to WWF booklet

Landscape view of WWF booklet

WWF booklet