Science Communications Support for New Plastics Report


Client: Metabolic, Amsterdam


The Altus comms and editorial team were engaged on this short sweet project to transform technical content produced by Amsterdam based circular economy company, Metabolic, for a WWF Thailand report on plastics. is intended to raise awareness and empower conversations with and among policymakers, the private sector and supporting organisations.


Our team skillfully transformed the academic content - whilst maintaining the technical flavour where necessary -  into an engaging narrative for the different target audiences identified for the report. By first of all re-designing the report structure, we then applied creative communications techniques from human centered design thinking applied for writing, storytelling and some layout including advice on design and graphics to produce a well-received and impactful report for the client.


This report intends to raise awareness of existing circular strategies that support plastic waste management in Thailand, as well as to provide key insights and considerations to guide future strategic development among government and the private sector towards a more collaborative, fair and impactful circular waste management system for all those involved. In doing so, it aims to envision a sustainable, healthy and prosperous ‘zero plastic waste’ Thailand. The report has now been shared with WWF Thailand and will be shared publicly in late 2020.