Content development & storytelling on the impacts of mining, Cambodia

Client: WWF-Cambodia

Challenge

Working with WWF-Cambodia, Altus Impact was hired to communicate the cumulative impacts of mining projects in the Eastern Plains Landscape in Cambodia, and why the adoption of a landscape planning approach over a business as usual approach would be the most sustainable in the medium and long term economically, socially and environmentally. The  challenge was to engage defined audiences with the content in a manner to impart knowledge and change behaviours and influence the decision of policymakers.

Actions

To do this, we developed a dedicated storytelling webpage for WWF-Cambodia which was structured and written in way to engage different audiences with specific messages and media (written content, maps, imagery, graphics and potentially, video) in a coherent narrative with an overall aim to educate stakeholders about the implications of the cumulative impact of development projects connected to mining.

Impact

WWF-Cambodia are now in the process of building the page into their own content management system. It will then be used as an advocacy tool to promote the need for change in land use planning projects within affected landscapes in Cambodia among its relevant stakeholders.